Sherif is a master executive coach who enjoys helping his clients focus on the journey, because life happens in the valleys between achievements.

His unique path has included business ownership, engineering, corporate sales, commercial real estate investing, coaching, and wellness. He grew up internationally on three continents and credits this background for his ability to connect with a broad range of people and apply creative thinking, insight, and a fresh perspective.

After selling his company, Sherif realized his passion is helping other business owners and CEOs achieve success. As a coach, he has worked with CEOs of $1 million to $1 billion revenue companies. They have valued his gift of discernment to help provide clarity on business issues while holding a space of empathy and deep psychological understanding for the emotional side of life, including the personal burden of being in the top seat.

His latest venture is American CEO, a partnership with Joel Trammell to do what almost no one else is doing in the business world: teach CEOs how to hit home runs in their business by delivering predictable performance. That in turn leads to higher valuation/chance of exit/confidence/work-life balance.

When not working, Sherif enjoys traveling and learning with his dear wife of 25+ years with whom he recently became an empty-nester after raising two beautiful boys.


Success is a daily practice, not a destination.